How Can you be a Purple Cow?
One of my favorite concepts to relate in personal branding and marketing is Seth Godin's "The Parable of the Purple Cow”. If you haven’t heard about it, check it out below:
“My parable here is you’re driving down the road and you see a cow, and you keep driving because you’ve seen cows before. Cows are invisible. Cows are boring. Who’s going to stop and pull over and say – oh, look, a cow. Nobody.
But if the cow was purple, you’d notice it for a while. I mean, if all cows were purple you’d get bored with those too. The thing that’s going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built, is: is it remarkable? And “remarkable” is a really cool word because we think it just means neat, but it also means – worth making a remark about.”
This remarkable story made me ask myself, “Am I remarkable?” Something I hadn’t thought about before. In my childhood to early adolescent years I’ve always wanted to “fit in”, somehow I always find myself feeling like an outcast. But many risks, trying, and experiences later, I have learned to embrace myself with my quirks and flaws.
Successful businesses stand out from their competition because they are purple cows. They know how to leverage their unique selling points to be “remarkable”. Something that catches people’s attention they can’t help but tell others about it.
Maybe you are building your personal brand or want to advance in your career, in both cases the question “Am I remarkable?” can be very helpful. When I was working in a corporate setting, I always thought to myself, “Nobody really is indispensable.” No matter how highly valued you think you are, you can still be replaced. I recently read this statement, “Skill and talent alone, are replaceable.” You may be great, an expert even at what you do, but so are 10 other people possessing the same skill set and relevant experience. Does this mean you should just tear your resume apart and officially vow to be a couch potato? No, you dumbass.
Reflect on this - “What will make you an invaluable resource to your clients, to your employers, to your dog?” Well, maybe the last one can be achieved easily through love, attention, and lots and lots of treats. What makes you stand out from the sea of talent and competition? How will you make yourself heard from the noise? How can you be “worth making a remark about”? One way to do this by building your personal brand. You can find resources about it in this blog.